Hartwell Ford Completion!

This week saw the opening of Hartwell Motor Group’s new Ford site in Reading – designed by HNW Architects and the UK’s first of the brand new ‘Ford Signature’ corporate identity.

Construction works were undertaken to reshape the former Infiniti showroom and workshop to implement Ford’s new ‘Signature’ brand corporate identity. Extensive reconfiguration and glazing works were required to the existing showroom frontage to bring this in line with the new brand guidelines, as seen in the before and after photos, with the internal spaces providing Ford’s new vibrant, innovative and digitally connected retail environment.

Further site works saw a major refitting of the workshop facilities to increase capacity and the installation of an external vehicle storage deck within the rear compound to increase capacities.

Get in touch HNW Architects to discuss more of our work with Ford, and other major automotive brands…

See Automotive Management (AM) article.

April 2021